Social media
Social media content ideas for small business
If you’re stuck on what to post, stop hunting for ideas and work from pillars: teach, show, prove, ask, sell. Five pillars with six ideas each, and you never stare at a blank caption again. Post what fits your week, and let the calendar run itself.
The five pillars
| Pillar | Job | Example |
|---|---|---|
| Teach | Give value | A how-to or a myth to bust |
| Show | Build trust | Behind the scenes, the process |
| Prove | Give proof | A result, a review, a number |
| Ask | Start a conversation | A poll or a fill-in-the-blank |
| Sell | Drive the order | The offer, a restock, a deadline |
Teach — six ideas
A step-by-step how-to.
Myth vs. fact about your product.
One useful tip.
A mistake beginners make.
“What not to do.”
A quick process breakdown.
Show and prove
Behind the scenes of a job.
The making process.
Before and after.
Packaging or unboxing.
A customer result or screenshot.
A win, a number, or a milestone.
Ask and sell
A poll on what to make next.
“This or that” with two products.
A fill-in-the-blank.
The offer — plain and specific.
A restock or new product.
A deadline or limited run.
The pillar beats the idea
If a caption idea doesn’t fit a pillar, it doesn’t fit your brand. Post from pillars and the feed stays coherent for months.
The pillar beats the idea.
Next step
Let Clymb draft your posts
Tell Clymb what you’re building and the store, brand, and social content get built and deployed — not a template, an actual business.